Backstop connects to Stripe, scores every subscriber’s churn risk with AI, and writes win-back emails in your voice — not generic SaaS jargon. Review every send, or let autopilot run.
of churning customers can be saved
with timely, personalized outreach.
Source: Bain & Company · A 5% retention lift = 25–95% more profit
Updated 2 minutes ago · 1,247 customers synced
Showing 4 of 31 at-risk customers
AI-powered early intervention changes the math on churn.
Average reduction in monthly churn
ROI in the first 90 days
Setup time from signup to live
Based on projected outcomes from AI-powered early intervention research
Risk scoring, win-back sequences, reply tracking, and a Monday briefing — all working together so saves don’t slip through the cracks.
GPT-4o analyzes payment patterns, usage signals, and subscription history to score every customer’s churn risk.
Tell Backstop your business type, what you sell, and what to never say. Every email reads like you wrote it — not a SaaS template.
OAuth into Stripe in 60 seconds. Customers, subscriptions, invoices, and payment history sync continuously — no API keys, no manual exports.
Approve, edit, or regenerate every email before it sends — or flip to autopilot for hands-off retention. Switch modes anytime.
Every Monday morning, a one-page email: who’s newly at risk, who’s saved, what changed, what to do this week. No dashboard required.
When customers reply, Backstop catches it, threads it to their profile, and shows you the conversation. Your customer’s response, in context.
Win-back, dunning, onboarding, post-cancel — multi-touch sequences that pause when a customer replies and resume when they don’t. No duplicate sends, ever.
Get pinged the moment a high-MRR customer hits critical risk, replies to a sequence, or cancels. Route to the right channel — founder, success, or revops.
Build your own rules. If risk > 80 and MRR > $100, send win-back + ping #revenue. No-code triggers that fire on every customer event.
No engineering required. No API keys to fumble with. Just connect and go.
One OAuth click. No API keys. Backstop pulls your customers, subscriptions, invoices, and payment history in under 60 seconds.
Tell us your business type, what you sell, your tone, and any words to never use. Every email comes out sounding like you — not generic SaaS jargon.
GPT-4o analyzes payment history, subscription age, failed charges, and engagement to build a per-customer risk profile.
Approve emails one-by-one in the review queue, or flip on autopilot and let Backstop send sequences automatically when risk crosses your threshold.
Tell Backstop what your business actually is, how you talk, and the words you’d never say. Every win-back email — from the first nudge to the final pitch — comes out in your voice.
“Hi Sarah, we noticed you haven’t been getting the most out of YourApp. Let’s circle back — we’d love to help you unlock more value and leverage our platform’s synergies. As a valued customer…”
“Hey Sarah — noticed you haven’t opened a Mariners Wheelhousepost in about three weeks, right around when your card got declined. Figured I’d check in instead of letting the renewal lapse. Is the coverage falling flat? I read every reply.”
More features, fraction of the price, built for indie founders.
Sounds like a real human. Because it’s shaped by your business — not a SaaS template.
Hey Sarah,
Noticed you haven’t opened a Mariners Wheelhouse post in about three weeks — right around when your card got declined and re-ran. Figured I’d check in instead of just letting the renewal lapse.
Is the coverage falling flat? Too much trade chatter, not enough prospect stuff, something else? I read every reply, so be honest — I’d rather fix it than lose you.
If you’re just stretched on the budget right now, hit reply and I’ll sort something out. Otherwise, talk soon.
— Casey
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